16 resorts unite under Intimate Resorts of Negril for global marketing push
Originally published by The Gleaner Read the original
WESTERN BUREAU: Sixteen independent Negril resorts have joined forces under Intimate Resorts of Negril in a global marketing drive aimed at strengthening their competitiveness, with support from the Jamaica Tourist Board (JTB). Spearheaded by veteran tourism marketer John Nalewicki, the revived organisation is seeking to give smaller, independently operated properties greater visibility in an increasingly competitive international marketplace dominated by large hotel brands.
