BigXthaPlug’s Top 10 Debut Follows Direct Fan Album Rollout
Originally published by AllHipHop Read the original
Dallas rapper BigXthaPlug has matched his Billboard 200 peak with Better Over Time, after a campaign that paired early fan access with a short film.
The album opens at No. 7 with 35,000 equivalent album units on the chart dated November 14, according to Billboard. That puts it alongside the No. 7 peak of his 2025 country project I Hope You’re Happy. His 2024 album Take Care reached No. 8.
The release took more than one form during its opening week.
The original October 30 edition contained 18 songs and ran 42 minutes. A November 2 version expanded the record to 19 songs and 45 minutes, adding the “LITE” remix with Lil Wayne and Belly Gang Kushington.
Before either edition arrived, BigX had opened a separate destination for fans to buy into the project. His branded EVEN STUDIO hub offered an album pre-order starting at $7.99, with early access to selected tracks.
The offer also included a community chat, merchandise access, behind-the-scenes videos and tour information.
That gave the campaign a place where listeners could follow the release beyond a streaming album page. The advance offer centered on the original 18-song tracklist, ahead of the October 30 release, through an exclusive license to UnitedMasters.
The film supplied another route into the music.
AllHipHop attended the October 26 Dallas preview at a Cinemark theater, where invited guests watched the short film and heard the album before its release. BigX followed the screening with a parking-lot performance, inviting fans to appear during a taping.
Earlier in the campaign, billboards in seven cities introduced the album’s guests in their hometowns. Memphis carried GloRilla’s image, Detroit featured Babyface Ray, and Dallas highlighted Ro$ama, connecting the collaborators with local audiences before the complete lineup was announced.
The album itself brought his collaborators together across several tracks.
Leon Thomas appears on “NO LIMIT,” Ava Max joins “BURN,” and GloRilla features on “FAF.” Babyface Ray and Lil Yachty share “BELIEVE,” while Fridayy appears on “HEAL ME.” The expanded edition keeps those records alongside the added Lil Wayne remix.
