David Banner Reunites Southern Heavyweights For “Where You From?” Video

David Banner brought Southern Hip-Hop to Times Square on Friday to launch his “Where You From?” video after first selling the single directly through his website.

The Mr. Boomtown-directed visual features T.I., Juicy J and Duke Deuce, pairing Banner’s independent release strategy with a national television rollout. \

The November 13 premiere included MTV Live, MTVU and BET Jams alongside a coordinated appearance on Paramount’s Times Square billboards, according to the release announcement.

That put the collaboration in front of television audiences and pedestrians in one of New York’s busiest commercial districts that day. The official video is now available on Banner’s YouTube channel and Vevo.

For Banner, the rollout connects two different approaches to getting music heard. The Mississippi artist initially offered the song through his own website, letting listeners decide what to pay. The video launch subsequently brought the record to established music television outlets and a prominent outdoor advertising platform.

The announcement describes the website release as an independent success but provides no sales totals. It also reports growing Urban radio support and club play without identifying a chart position, audience figures or a specific tracking period.

The scope of the collaboration is clear. Banner recruited T.I., Juicy J and Duke Deuce for a record that brings together several recognizable voices in Southern rap. Duke Deuce adds the crunk influence highlighted in the announcement, while Mr. Boomtown handles the visual presentation.

The release also follows Banner’s EBONY cover feature, titled “Head & Shoulders Above The Rest.” According to the announcement, the story explores his continuing self-expression, adding another piece of visibility ahead of his next album.

A new Banner album is expected in 2027. The announcement does not identify its title, provide an exact release date or specify whether the other featured performers will appear elsewhere on the project.

Banner’s career has extended well beyond recording his own material. The Jackson, Mississippi, native is a Grammy-winning producer whose production and performance credits include work with Lil Wayne, T.I., Chris Brown and Snoop Dogg.

His screen credits include Lee Daniels’ The Butler, Ride Along and Empire. He also works as a philanthropist, maintaining a public presence across music, acting and community efforts.

With “Where You From?” Banner has taken a release that began with listeners choosing their price and carried it onto national television and Times Square screens. Ahead of his planned 2027 album, the campaign gives a Southern collaboration a highly visible New York introduction.