EXCLUSIVE: Eminem Seeks Trademark Win Without Trial Against Real Housewives

Eminem asked for partial summary judgment against Robyn Dixon and Gizelle Bryant, seeking an early ruling on one trademark claim without a trial.

His October 19 motion asked the Trademark Trial and Appeal Board to reject their Reasonably Shady application for cosmetics and candles.

Dixon and Bryant, known for The Real Housewives of Potomac, filed their application on February 1, 2022, listing the disputed goods.

The motion asks the board to decide, based on the existing evidence, whether they genuinely intended to sell the goods when they applied.

“The undisputed record in this proceeding compels a single conclusion: Applicants lacked a bona fide intent to use the mark REASONABLY SHADY on any good in International Class 3 or International Class 4 at the time they filed the Application. The record is barren—not merely thin—of any evidence of such intent. Opposer is entitled to summary judgment as a matter of law.”

Eminem originally opposed their application in February 2023, arguing that the name could confuse shoppers familiar with his Shady and Slim Shady brands.

The USPTO permits applications before sales begin but requires applicants to have a good-faith plan to use the mark.

His lawyers said years of discovery yielded no business records showing concrete plans for eye shadow, lip gloss, makeup or candles.

Bryant discussed the earlier trademark dispute during this December 2024 Breakfast Club interview, before Eminem filed the current motion.

Dixon’s July 2023 deposition supplied part of his argument for an early ruling, with her answer cited in the motion.

“No current plans, but that’s not to say that we would never. But at the moment, we don’t have anything.”

In her September declaration, Dixon said that testimony described July 2023, rather than her intentions when the women filed their application.

“I did not include candles, lip gloss, eye shadow, or make-up in the application simply to prevent others from obtaining trademark rights or to reserve the REASONABLY SHADY name without an intention to use it. They were included because we intended to expand the existing REASONABLY SHADY brand into those product categories.”

The board allowed Eminem’s intent claim on August 17 and reopened discovery on that claim through September 30.