It’s the big 10!

Porsche Jamaica is celebrating its 10th anniversary as the official importer of the German brand on the island under the theme A Decade of Dreams. The milestone will be highlighted by a specially commissioned one-of-a-kind anniversary 911 Carrera to be offered through a silent auction, with proceeds benefiting the Bustamante Children’s Hospital. “When we first introduced Porsche to Jamaica 10 years ago, there were those who questioned whether a brand of this calibre could succeed in our market. A decade later, the answer speaks for itself. We have not only established Porsche as a distinctive presence in Jamaica’s luxury automotive landscape, but we have also built a passionate community of owners and enthusiasts who share our appreciation for extraordinary German engineering, performance and design,” said Adam Stewart, executive chairman, ATL Automotive Group. Since its arrival in 2016, Porsche Jamaica has established a distinctive presence, setting the standard of Jamaica’s luxury automotive landscape. The journey has seen Porsche Jamaica introduce successive generations of iconic models to Jamaican roads — from the 911 and Panamera to the Macan and Cayenne, while expanding the brand’s offering into electric mobility with models including the Taycan, all-electric Macan, and most recently the all-electric Cayenne. At the heart of the anniversary celebration is a specially commissioned 911 Carrera, created to commemorate 10 years of Porsche in Jamaica. Finished in distinctive Essmanngreen and featuring commemorative badging, the anniversary 911 is a one-of-a-kind expression of the brand’s heritage, craftsmanship and unmistakable design. Bidding for the 911 starts at $50 million. Interested individuals wishing to participate and submit a bid can contact a Porsche sales executive at Porsche Centre Kingston or Porsche Centre Montego Bay. Porsche Jamaica’s 10th anniversary will include a celebration of the anniversary 911, and a series of curated content and brand initiatives throughout the remainder of 2026. “Porsche has always been about looking ahead without losing sight of what makes the brand unique, our next decade will be about continuing to deliver exceptional Porsche experience while introducing our customers to new technologies, new possibilities, and new ways to experience the brand,” said Stewart.