Ja Rule Books Two Performances For Ravens-Chargers Monday Night Game
Originally published by AllHipHop Read the original
Ja Rule is giving Baltimore fans two chances to catch him when the Ravens face Los Angeles on Monday night. The rapper is booked for a pregame set and a halftime performance during the November 16 matchup.
The first performance is scheduled for 6:45 P.M. at the Bud Light Talon, giving fans an early start before the game begins. He’ll then perform inside M&T Bank Stadium at halftime, according to an announcement on the Ravens’ official Instagram account.
Baltimore hosts the Los Angeles Chargers with kickoff scheduled for 8:15 P.M. Eastern on ESPN. That puts Ja Rule’s first set 90 minutes before kickoff, with the second appearance coming after the opening two quarters.
The Ravens’ appearance comes amid a run of new ventures, including an overseas concert booking and a business leadership role. AllHipHop previously covered plans for his first Israel performance, announced for October 29 at Amphimax in Rishon Lezion.
Away from the stage, he’s taken a seat at IPX’s table as president of its celebrity board of advisors and a founding shareholder. The company says he’ll help shape financing and production arrangements that let creators keep their rights.
IPX pitches tools for producing shows, securing sponsors and getting projects to audiences through one platform. Its ambitions reach beyond music into film, television and livestreaming, giving Ja Rule another business to develop alongside his performance schedule.
“I’m a creative first, and I’ve seen firsthand what can happen to artists who don’t own their work. When I create IP, I make sure every show is my IP, on purpose, so that content will be ours, forever,” Ja Rule said in the company’s announcement.
“That’s why IPX is a game-changer for the industry, empowering celebrities, creatives and fans alike. We’re rewriting the script on how celebrities own and retain their IP,” Ja Rule added.
The booking adds another live date for a rapper who recently reconsidered slowing down his career. His catalog includes “Always On Time,” “Mesmerize” and “Livin’ It Up,” though those titles haven’t been confirmed for Monday’s performances.
IPX announced Ja Rule’s appointment on October 27, less than three weeks before his Baltimore booking.
