Ja Rule Named IPX Celebrity Board President

Ja Rule became president of IPX’s celebrity board of advisors and a founding shareholder, adding a stake in a company that said it would help artists keep control of their work.

The company said he would help shape how artists, athletes and creators retain rights and how their projects get funded and made.

“I’m a creative first, and I’ve seen firsthand what can happen to artists who don’t own their work. When I create IP, I make sure every show is my IP, on purpose, so that content will be ours, forever. That’s why IPX is a game-changer for the industry, empowering celebrities, creatives and fans alike. We’re rewriting the script on how celebrities own and retain their IP,” Ja Rule told AllHipHop.com in a statement.

On its website, IPX described production tools for budgets, casting, crew schedules and records of who holds a project’s rights.

It also listed podcast production and distribution services, alongside live broadcasts. For sponsors, the company outlined a system that would hold payment until agreed campaign goals were met. It listed audience reach and event attendance among those goals.

The fan side had a different entry point. IPX advertised production memberships starting at $100, with access to content, experiences and other perks. Its website said members who helped through testing, feedback or promotion might receive payments.

It also said any financial benefit was uncertain and depended on factors including the member’s active work.

The new appointment followed another business Ja Rule helped build from an investment into a product.

In an interview with Food & Wine, he traced Amber & Opal to whiskey barrels he and his partners initially bought to age and sell. They later created their own brand, which launched in Maryland in 2024.

He has since dealt with the staffing demands of that ownership.

As AllHipHop previously reported, the whiskey’s four founders held off on a wider store rollout to concentrate on seven markets they could visit and support.

Ja Rule told Inc. the brand could enter 238 stores, but the team wanted more help before expanding. Co-founder Herb Rice explained that getting bottles into stores was only part of the job.

The founders also needed to keep visiting bars and retailers to help sell the product. The team sought $5 million to $7 million to hire staff and support its next markets.