JAY-Z Opens Los Angeles Pop-Up Ahead Of SoFi Stadium Shows
Originally published by AllHipHop Read the original
JAY-Z has opened his Los Angeles anniversary pop-up, bringing the gear from his yearlong celebration to fans ahead of his two SoFi Stadium shows.
The JAY-Z30 space is at 7007 Romaine Street. An official notice lists daily hours from noon to 7 P.M. Pacific through October 22. That gives fans time to stop in before the concert weekend.
Photos sent with the opening notice show a lit display table with clothing racks around it. A large wall carries the JAY-Z30 name, Los Angeles branding and the slogan “’96 & Forever,” tying the room to the year Reasonable Doubt arrived.
The photos also show black varsity jackets with the Yankees logo on the chest and a large Reasonable Doubt 30th-anniversary design on the back. The jacket’s sleeves also carry album titles and release years.
Other shots show JAY-Z30 T-shirts, a blue shirt covered in his aliases and a black cap bearing the words Los Angeles.
Those New York designs have a story beyond a team logo. The jackets are part of a Mitchell & Ness collaboration built around JAY-Z’s albums and his Yankee Stadium concerts earlier this year.
Designer Tommy Campos explained how the pieces came together in a July interview with Andscape. He studied old Yankees gear and items from the album’s first release while working on the clothes.
“The varsity jacket is based on Roc-a-Fella’s original promo jacket,” Campos said.
For the collection’s baseball jerseys, he also drew on the cut and weight of the Yankees’ 1996 uniforms. The charcoal pinstripes took their cue from the suit on JAY-Z’s album cover, linking the clothes to the record’s look.
Fans wore anniversary varsity jackets and Yankees collaboration jerseys outside his July 10 Yankee Stadium show.
The Los Angeles opening follows the New York pop-ups launched for the album’s anniversary. Those June events paired merchandise with installations in Manhattan and Brooklyn, extending the celebration beyond the stage before the hometown shows.
JAY-Z’s SoFi Stadium concerts are scheduled for October 23 and 24, with both shows listed for 8 P.M. The pop-up’s announced closing day falls one day before the first performance.
