Method Man & Redman Bring Their Friendship To UGG's First ALD Campaign
Originally published by AllHipHop Read the original
Method Man and Redman are putting decades of shared history on camera for a new footwear campaign. UGG and Aimé Leon Dore have brought the pair together for the brands’ first collaboration, with a Harlem stoop replacing the stage.
The campaign introduces the UGG ALD Slipper through photographs and an unscripted conversation, according to Deckers Japan’s November 10 announcement. The company says the two discuss family, memories and their lives beyond music while wearing the new shoes.
That pairing has a history that stretches well beyond a fashion shoot. Their first joint album, Blackout!, arrived in 1999, and they carried their partnership into the 2001 comedy How High. By 2004, they were starring together in the Fox sitcom Method & Red.
Method Man previously explained why working with Redman translates across those different settings in a November 2021 AllHipHop interview. Discussing their reunion on Power Book II: Ghost, he credited his longtime collaborator with helping him become a better live performer.
“Redman is a consummate professional like myself. If anything, I owe him a lot because he actually showed me how to perform correctly on stage — whether people remember or not,” Method Man said in that interview.
“He had been in the game two years prior than what I had been. So, when you put us on screen, that resonates. We have chemistry,” Method Man added.
Their television reunion put that familiar partnership into a different kind of relationship. Method Man played attorney Davis Maclean, while Redman appeared as his incarcerated older brother, Theo Rollins, during the series’ second season.
For the new campaign, the footwear is a moccasin-inspired slipper made from full-grain leather with UGG branding alongside Aimé Leon Dore’s Queens Crest. The two color options are Coffee Bean and Goldenrod, and the collection is offered in both men’s and women’s styles.
Aimé Leon Dore also receives the photography and film credit for the campaign, bringing its own production to the collaboration. Teddy Santis founded the fashion label in New York City.
The slippers go on sale November 12 through Aimé Leon Dore’s website and flagship stores, selected UGG stores and retail partners worldwide.