Snoop Dogg Takes Tha Dogg House To Spain With Members-Only Club
Originally published by AllHipHop Read the original
Snoop Dogg is taking Tha Dogg House into Spain with a members-only cannabis club that adds another country to his European business.
The Barcelona expansion follows two locations in Amsterdam, giving the brand its third European storefront.
Snoop described the project as a neighborhood gathering place built around music and company, connecting it to the reception he’s received across Europe.
“From Paris to Milan to Amsterdam, Europe has shown me nothing but love,” Snoop said in an announcement.
The new club brings that international presence into a business shaped around Spain’s cannabis social-club model.
Membership will be restricted to adults 18 and older, with no sales to nonmembers. The announcement also rules out consumption outside the premises and says the operation will follow applicable Spanish and Catalan requirements.
Snoop’s cannabis ventures already reach well beyond putting his face on a package.
AllHipHop previously covered his first Los Angeles dispensary opening in July 2024, when he paired the launch with a Tupac Shakur-themed collection from Death Row Cannabis.
That store opened near Los Angeles International Airport under the S.W.E.D. name, short for Smoke Weed Every Day. Death Row Cannabis had launched in 2023, adding a cannabis operation to a name already central to his recording career.
His first Amsterdam coffeeshop followed that same summer, with an August 1, 2024 opening date announced by Death Row Records Cannabis.
The two-level space combined a retail floor with a basement lounge, making the setting part of the pitch alongside the products.
The original Amsterdam announcement described graffiti, Snoop-related artwork and a giant golden Doberman statue among the interior touches.
Those details show how his stores have used recognizable pieces of his persona to build spaces around the brand.
The expansion also follows a U.S. branding setback AllHipHop reported in March. Federal trademark officials rejected his bid to register Smoke Weed Everyday, citing both marijuana’s federal illegality and the phrase’s widespread use as a message rather than a brand.
The Barcelona club’s announced location is Carrer de Peracamps, 9, in the city.
