Soulja Boy Says Toy Shop Passes $1M In Sales, Debuts Big Drip Plushie With Hilarious YouTube Series
Originally published by AllHipHop Read the original
Soulja Boy says his online toy shop has crossed a seven-figure sales mark, but the rapper’s brief announcement leaves the unit behind that number open.
In a post from his verified Snapchat account, Soulja Boy wrote, “Over 1 Million in sales,” and directed viewers to the Soulja Boy DripCo store.
The store’s current big push is a $50 plush Soulja Toy, named Big Drip. Its product page describes the item as made to order and sets a November 25 preorder deadline.
“The newest superstar in the toy world has arrived! 🎬✨ Big personality. Big style. BIG DRIP! From music to fashion to toys, we’re building an empire,” Soulja Boy wrote in an announcement.
The rap star also revealed a new cartoon series to go along with the toy, “Soulja Toy Adventures.”
Buyers also do not get a fixed delivery date on the page. The store says it will provide estimated delivery updates later, a meaningful detail for customers considering the toy during the holiday shopping season.
Other items up for sale include a Soulja Boy TikTok shirt, DropCo joggers, Soulja Boy camo sneakers and more.
Soulja Boy has spent years extending his name beyond records into merchandise and consumer products and now with Soulja Toy, he is aiming to take a bite out of the $14 billion plushie market.
