The Game’s Company Sues UMG For $500K Over Alleged Album Promotion Failures

The Game is taking UMG to court through his company over claims that the music giant shortchanged his album’s promotion.

100 Entertainment filed its suit September 30 in California state court, seeking at least $500,000 from UMG and Virgin Music. The company says the labels pledged $500,000 to market his 2022 album Drillmatic: Heart vs. Mind but left over $320,000 unspent.

That budget covered music videos, online ads and overseas outreach, while the suit says none of the $125,000 for radio was spent. The company also claims it paid costs for the “Stupid” video featuring Big Sean and still hasn’t received reimbursement. It says the labels later took the promotion costs they did pay back out of The Game’s royalties.

“Deprived of nearly two-thirds of its bargained-for promotional support during the critical release cycle, the album did not perform as it would have had Defendants administered the marketing and promotion fund as the parties approved,” attorney Michael Trauben wrote in the complaint, quoted by Billboard.

The album entered the Billboard 200 at No. 12, with about 25,000 equivalent album units during its first week. That claim adds another court fight to a career whose music income and property have faced years of collection orders.

Priscilla Rainey’s case began after an off-camera date in 2015 while she competed on his VH1 dating show She’s Got Game. The Game, legally named Jayceon Terrell Taylor, denied her claims before a jury awarded Rainey $7,130,100 for sexual battery in November 2016.

“Taylor did not take the litigation seriously. He evaded process, trolled Rainey on social media, dodged a settlement conference, and did not bother to show up at trial. His attorney asked for a continuance, but the judge denied that request, dismissing Taylor’s proffered excuse as an elaborate ruse,” the Seventh Circuit wrote.

“The verdict is well supported by the evidence, and we see no reason to disturb the jury’s determination of damages. The compensatory award is not excessive under Illinois law, and the punitive award survives constitutional scrutiny,” the court added.

Rainey’s efforts to collect have reached his record business, with AllHipHop reporting that she seized control of his L.A. Prolific label. Her collection orders also cover income from Born 2 Rap and publishing royalties, with more than $500,000 diverted by February 2025.

She brought UMG into that pursuit in 2023 by seeking an order requiring the company to account for money owed to him. AllHipHop reported in May 2025 that a judge authorized selling his Calabasas house so proceeds could reduce what he owes Rainey.

A separate ruling reversed asset transfers involving the home, a company stake and his trademark after Rainey challenged moves shielding his assets. On August 26, 2026, California appeals judges upheld that enforcement ruling, leaving Rainey’s collection orders in place despite his objections.

The same appellate panel also ordered The Game to pay Rainey’s costs for that appeal after rejecting his challenge to notice.