Trust is a business asset, not just a public relations exercise
Originally published by The Gleaner Read the original
A company can spend millions convincing the public that it cares about its customers. It can launch impressive advertising campaigns, invest in community initiatives, and develop carefully crafted messages about its commitment to excellence. But what happens when a customer walks through its doors and experiences something entirely different? What happens when employees are treated poorly, complaints go unanswered, or promises are repeatedly broken? No amount of clever messaging can permanently
