Warner Music Targets Film & TV Money With Licensing Shake-Up
Originally published by AllHipHop Read the original
Warner Music Group unveiled a plan to put one global boss in charge of its teams that license songs and recordings for films, TV shows, ads and games.
The company’s October 21 announcement promoted Ron Broitman to president of Global Sync. His team will span publisher Warner Chappell Music and label groups such as Atlantic Music Group and Warner Records Group.
Atlantic’s roster includes Cardi B, Missy Elliott and Jack Harlow.
Sync deals pair music with images. But a song and the recording of that song carry separate copyrights. A filmmaker who wants a specific recording generally needs permission for both the song and the master.
Warner said clients would have one place to seek licenses from its recording and publishing catalogs.
“We are making it easier and faster to license our entire global library,” Broitman said.
There is a growing pool of screen money at stake. The RIAA’s midyear report put U.S. recorded-music sync revenue at $231.8 million for the first half of 2026, up 18.2% from the same stretch last year. Those are industrywide wholesale receipts, not a tally of Warner’s earnings or artists’ take-home pay.
Warner Chappell CEO Guy Moot said the publisher’s team would remain part of the joint sync team to keep pitching its songwriters’ work.
Photo: Warner Music Santa Fe.jpg by Busition, via Wikimedia Commons. Cropped and resized; this image adaptation is licensed under CC BY-SA 4.0.
