Wednesday, November 11, 2026

Nov 11, 2026 · Alayne Richards Reporter AlayneR@jamaicaobserver.com

Originally published by Jamaica Observer Read the original

Hope Gardens was in full bloom on Wednesday, November 4, 2026, as Fidelity Motors officially launched Chery Jamaica, inviting young professionals eyeing their first SUV, parents in need of a third row, and individuals ready for a comfort upgrade to come “Pick your Chery”. Dubbed by Fidelity Motors as “The Mother of Chinese Auto”, rated the highest-quality and most dependable Chinese brand by JD Power, Chery made a confident first impression.

MC Rushane “RushCam” Campbell kept the Chery launch buzzing with energy from start to finish. Horace Freeman

Digital content creators Andelle Aris (left) and Li-Chianna Davis had the best seats in the house, perched in the trunk of a Chery Tiggo 4. Horace Freeman

Shannelle James-Harris, co-founder of Koined Digital, looked right at home beside the sleek Tiggo 9. Horace Freeman

Digital content creators Robyn Edwards and Akeem Boothe raised their glasses to Jamaica’s newest auto brand. Horace Freeman

Specialised generalist Nicholas McDavid, his sons Jai and Bence, and his wife Francesca made the Chery launch a true family affair. Horace Freeman

Miss Jamaica Festival Queen 2025 and Marketing Business Lead for Digicel Jamaica Brithney Clarke struck a pose worthy of the Chery spotlight. Horace Freeman

Host Rushane “Rushcam” Campbell kept the energy high as guests explored the Tiggo line-up, trying out massage seats wrapped in Nappa leather, a 14-speaker Sony sound system, a 540-degree camera view, and the self-parking feature that had more than a few guests looking twice. Patrons also enjoyed finger foods and a fully stocked bar before trading their glasses for the driver’s seat on guided test drives and passenger rides. Banking, insurance and EV charging partners were also on-site to keep the conversation charged.

Alecia Bogle, brand manager, Rainforest Caribbean, was a ray of sunshine. Horace Freeman