Ye, Sexyy Red & Snoop Dogg Get New China Push In gamma. Deal

Ye, Sexyy Red, Snoop Dogg, Usher and Mariah Carey are getting a bigger launch platform in China through a multi-year deal between gamma. and NetEase Cloud Music.

The companies announced the partnership, placing licensed recordings from Larry Jackson and Ike Youssef’s gamma. roster on one of China’s largest music services.

The arrangement goes beyond putting songs in a catalog.

It also calls for artist promotion, original music content and other projects aimed at connecting global acts with Chinese listeners.

NetEase Cloud Music reports more than 200 million monthly active users and hosts over 1.25 million independent musicians, according to the joint announcement.

That gives gamma. a large local system for discovery, community activity and marketing instead of relying on a basic licensing handoff.

“Their footprint and success in China coupled with their passion for our repertoire made a partnership in this regard an obvious move,” Jackson said.

The deal builds on a test involving Carey’s Here for It All.

The companies said her 2025 album generated more than four times the China activity of her 2018 project, Caution, during its first two weeks on NetEase Cloud Music.

By day 14, it had also surpassed the China performance of every Carey studio album released during the prior decade.

That result gave the companies a working example before expanding access across a roster that reaches Hip-Hop, R&B and pop. gamma.’s broader artist network includes Rick Ross’ Maybach Music Group, Death Row Records, October London and Moliy in addition to the headliners named in the announcement.

The partnership lands during a busy licensing stretch in the Chinese streaming market.

NetEase renewed its multi-year Warner Music agreement in July, covering recorded music and publishing while expanding into promotion and multimedia work.

NetEase is China’s second-largest music streaming service behind Tencent Music Entertainment.

For gamma., the move adds a new overseas route to a business built around distribution, technology and artist services.

The company says its Vydia platform powers more than 10,000 releases each month. Meanwhile, NetEase gains licensed music from a company whose catalog includes several of the most recognizable names in American Hip-Hop and R&B.

No financial terms were disclosed.

The companies also did not announce individual release dates, promotional campaigns or exclusive content, leaving the first artist-specific rollout as the next measure of whether Carey’s early performance can be repeated across the wider roster.